WCIT Unveils Cutting-Edge Augmented Reality Float at the 2023 Lord Mayor’s Show

On 13th November we were delighted to take part in the annual Lord Mayor’s Show and showcase an innovative augmented reality float. The state-of-the-art AR float merged the traditional pageantry of the event with the possibilities of digital technology. Our presence at the show was not only about entertainment but also about education and inspiration. As a forward-thinking Livery company, we aim to inspire the next generation of tech enthusiasts and innovators. The AR float demonstrated the power of technology in a way that has never been seen in the parade before.

The project was made possible by excellent collaboration with partners The Edge Picture Company, who provided the creative content and ARuVR, who provided access to their leading-edge augmented reality platform.

“We are excited to unveil our augmented reality float at the 2023 Lord Mayor’s Show,” said the Master, Kerri Mansfield JP “Our aim is to bridge the gap between tradition and technology, demonstrating that the world of information technology is not only about machines and algorithms but also about the people, history, and the incredible journey we’ve been on. We’d like to thank our partners from The Edge Picture Company and ARuVR for helping make this ambitious project a reality”

Frank Furnari, CEO & Founder, ARuVR®, said: “As an award-winning XR platform provider delivering solutions to some of the world’s biggest organisations, the opportunity to demonstrate our solution at scale and to anyone with a smartphone at the 2023 Lord Mayor’s Show was an opportunity we couldn’t miss. Teaming up with the WCIT to bring their vision of an AR interactive float to life – the first of its kind in the world – and seeing the many thousands in the crowd engage with AR has been truly amazing!”

The augmented reality float is an initiative which forms part of the Master Information Technologist, Kerri Mansfield’s theme of “ConnectivITy”. Her vision focuses on fostering stronger bonds and collaboration in the ever-evolving world of information technology.

A short video of the event is available here or scan the QR code in this article.