“Entrepreneurship Panel Growth Tech Event: “How to Build a Successful Partner Strategy”*fully booked*

20th March 2023 from 6:00pm — 7:30pm • Information Technologists' Hall

Please note that bookings are now closed.

For many Entrepreneurs both in “Start-up” and “Scale-up” mode, the decision to consider expanding the business and utilising Reseller Partners and Alliances is a difficult one. There are naturally real benefits, but also compromises that need to be made in terms of margin and control of any sales engagement.

• Why are partners a force multiplier and are they relevant for all companies?

• Different partner types and the benefits/limitations of each

• Creating an environment to increase the likelihood of successful partnering for both SME & corporations

• How attractive is your company to potential partners, and what can you do about it?

For this event, we are delighted to welcome Steve Bridge to lead the discussion and present his views.

Steve Bridge is currently at the globally renowned software company, Alteryx, a fast-growing Data and Analytics company, that will soon reach $1BN Dollars in revenue. He is Vice President of Partners & Alliances for EMEA as well as having responsibility for Software Sales into the Small & Medium Enterprises across the EMEA market. Steve is in a unique position to offer his experiences as Alteryx transacts circa 75% of its business in EMEA through, or with partners.

His experience ranges from being the first partner person in EMEA for Salesforce, to leading the global indirect business for a VC backed software entity of around 300 people and heading the EMEA Alliances function at SAP with a team of 60.

How do you gain the greatest advantage from leveraging a Partner Network?



The discussion will begin with a presentation from Steve highlighting the key issues, how his experience can offer some direction, guidance and insights into the key issues driven through hundreds of Partner led engagements

Realising the true value of partnering, is key to the successful outcomes of our corporate strategies and objectives and is therefore critical to all of us.

As an entrepreneur leading your business, we believe the opportunity for you to consider how to maximise, inspire, retain and leverage your broader partner community is fundamental to your overall success.

The evening will allow you the opportunity to take part in the open forum during the interactive presentation and consider how you may be able to utilise the approach being proposed.



£10 (inc VAT). Refreshments will be provided.



Steve Bridge – VP EMEA Alliances, Alteryx

Steve has worked with partners of all types including Global System Integrators, Distributors, Cloud Hyper scalers, Resellers, and OEM/Managed Service Providers during his career.

He has an MBA with distinction from Ashridge Management College and Diploma in Business Administration from the Open University.

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